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BCA News

Spring 2013 Issue

A New Look for BCA

The BCA Task Force served cake, distributed coffee mugs and unfurled a banner to reveal the organization's newly designed logo Saturday, April 20, during the 2013 BCA business meeting, all the while congratulating Brooke Zimny from Ouachita Baptist University for her award-winning design.

The process began with the 2012-13 Task Force focused on addressing the BCA website design to consider a possible redesign. As the group began this discussion, it quickly came to our attention that if we had any ideas of updating the current BCA logo, we should address that issue before embarking on a new website redesign.

Brooke and René ZimneyWe invited BCA members to enter a logo-design contest, submitting their recommendations for a new logo. Shawn Elledge provided a savvy elevator-door graphic design to accompany the contest, and Cam Tracy managed the entries and created the voting site. We received 20 new logo ideas.

Members also had the opportunity to indicate if they prefer the current logo or prefer one of the new choices submitted in the contest. In response, 50 members indicated they preferred to select a new logo, and 20 members preferred to retain the current logo.

Of the 20 new logo ideas submitted, the five receiving the most votes were submitted by Brooke, Scott Heit from Union University in Tennessee, and Michael Prather from PratherDesign, Inc., in Kentucky - with Brooke Zimny submitting three of the top five designs.

The Task Force then re-evaluated the three designs which received the most votes, requesting variations from Brooke and Scott. The final design selected by Task Force is also the design which received the most votes by the BCA membership.

Brooke is assistant director of communications for Ouachita Baptist University. A 2008 summa cum laude graduate of Ouachita, she was named the universitys Overall Academic Achiever, Ouachita's highest academic honor. Following graduation, she completed the Columbia Publishing Course at Columbia University in New York before returning to work full-time at Ouachita, where she also studied graphic design. She has completed work toward a master's degree in communications from Johns Hopkins University. In 2011, she was named one of "20 to Watch in 2011" by the Arkansas Democrat-Gazette Tri-Lakes edition. Her husband, René Zimny, also serves on the Ouachita communications team. The couple owns and operates Zimny Media (www.zimnymedia.com).

The 2012-13 BCA Task Force included the following members:

  • Cam Tracy, web development agent, Union University (TN) / BCA historian and webmaster
  • Scott Barkley, production editor, The Christian Index (GA) / 2012-13 BCA communications VP
  • Shawn Elledge, graphics consultant, NAMB (GA)
  • Ishmael LaBiosa, media specialist, Innovative Faith Resources (VA)
  • Russ Rankin, corporate communications, LifeWay (TN) / 2012-13 BCA president
  • Margaret Dempsey-Colson, BCA executive director (GA)
  • Julie McGowan, news and media relations director, Oklahoma Baptist University (OK)


© 2013 Baptist Communicators Association